Durability
✓ Very soft metal (Mohs 2.5). Gold jewellery gets easily scratched, deformed and
broken.
Hypoallergenicity
✓ The composition of gold products, except for gold, includes nickel, copper and
other impurities that could cause allergic reaction;
Density
✓ Gold products are light and almost imperceptible when worn. There is no feeling
that something is missing when you take it off. There’s also no discomfort when
it’s missing so such jewellery is easier to lose;
Shine and colour
✓ Gold has different shades (yellow, white, red) which become darker over the
years, losing their original beauty. It is also unable to fully reflect the sparkle of
the diamond;
Uniqueness
✓ Gold jewellery is much more widely available, meaning it doesn’t have the same
level of exclusivity.